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Una mirada al ejercicio y desarrollo de la Marca País en Latinoamérica: camino a la armonización andina
[A look at the exercise and development of Country Brand in Latin America: towards an Andean harmonization]

Author

Listed:
  • Santacruz, Diana

Abstract

This is an academic exercise based on the analysis, collection, and proposal of legal, social, and economic management that involves the concept of Country Brand in the region and, specifically, in the Member States of the Andean Community of Nations. For this, a qualitative analysis was performed. Through a comparative law exercise, experiences and efforts of Latin American countries for the establishment and registration of Country Brand will be displayed. It can be highlighted that tourism and the natural wealth of the Latin countries are the main brand enhancer because they provide a positive and realistic image of what they can offer to the world.

Suggested Citation

  • Santacruz, Diana, 2015. "Una mirada al ejercicio y desarrollo de la Marca País en Latinoamérica: camino a la armonización andina [A look at the exercise and development of Country Brand in Latin America: towards an Andean ," MPRA Paper 80213, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:80213
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    File URL: https://mpra.ub.uni-muenchen.de/80213/1/MPRA_paper_80213.pdf
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    More about this item

    Keywords

    Marca País; Comunidad Andina de Naciones; armonización; potenciador de marca; turismo; Country Brand; Andean Community of Nations; harmonization; brand enhancer; tourism;
    All these keywords.

    JEL classification:

    • K0 - Law and Economics - - General
    • K33 - Law and Economics - - Other Substantive Areas of Law - - - International Law

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