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New Product Development in Tourism:A Middle East Experience

Author

Listed:
  • Pillai, Rajasekharan

Abstract

This paper is a modified version of an academic study conducted as part of a post graduate dissertation in Management during 2010. The researchers attempted to explore the potential of the tourism sector in Bahrain and to evaluate the feasibility of developing a new tourism product in the country. The study also attempted to conduct a project evaluation of the proposed product with regard to its financial feasibility, environmental sustainability and social acceptability and to identify appropriate marketing strategies for the promotion of the proposed product.

Suggested Citation

  • Pillai, Rajasekharan, 2010. "New Product Development in Tourism:A Middle East Experience," MPRA Paper 61382, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:61382
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    File URL: https://mpra.ub.uni-muenchen.de/61382/1/MPRA_paper_61382.pdf
    File Function: original version
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    More about this item

    Keywords

    Tourism; Product development; Bahrain; Desert safari; Middle East; Nature tourism;
    All these keywords.

    JEL classification:

    • Z19 - Other Special Topics - - Cultural Economics - - - Other

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