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Hábitos de Consumo de las Tecnologías de Información en los Estudiantes Universitarios de Tijuana
[The use of information technologies in the university students: a survey for Tijuana]

Author

Listed:
  • Aguilar-Barceló, José G.
  • Ramírez-Angulo, Natanael

Abstract

Mediante la aplicación del análisis discriminante se analizan los hábitos de uso y consumo de las más representativas tecnologías de información de los universitarios de Tijuana. Se encuentra que la penetración y el gasto en tecnologías de información y comunicación (TIC) dependen del nivel de ingresos y el sexo de los usuarios. Esta última característica también determina los atributos más valorados al adquirir un teléfono celular. La satisfacción en el servicio y la percepción sobre la competencia en el mercado se relacionan con el nivel imagen corporativa de la empresa a la que se está afiliado. Asimismo, quienes tienen mayor conocimiento tecnológico incrementan su disposición a gastar en este tipo de tecnologías. Por último, el contar con Internet en casa parece ser crucial para fomentar la compra vía electrónica.

Suggested Citation

  • Aguilar-Barceló, José G. & Ramírez-Angulo, Natanael, 2006. "Hábitos de Consumo de las Tecnologías de Información en los Estudiantes Universitarios de Tijuana [The use of information technologies in the university students: a survey for Tijuana]," MPRA Paper 4718, University Library of Munich, Germany, revised 11 Aug 2006.
    • Handle: RePEc:pra:mprapa:4718
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    More about this item

    Keywords

    Análisis discriminante; hábitos de consumo; tecnologías de información; telefonía celular; Internet;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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