IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/42300.html
   My bibliography  Save this paper

What are public relations doing in a ‘place’ like place marketing? a proposed public relations plan (PRP) for the region of Kainuu, Finland

Author

Listed:
  • Deffner, Alex
  • Metaxas, Theodore

Abstract

Public relations constitute one of the core tools of place marketing. The aim of this paper is to analyse a proposed Public Relations Plan (PRP) for the region of Kainuu, Finland. This plan is strategic and focuses on effective communication with all the actors that are active in Kainuu, also aiming to contribute to its sustainable tourism development. The PRP is separated in two sub-PRPs. The first one is related to the internal environment of Kainuu, focusing on the planning and implementation of particular actions that strengthen the active participation of the internal groups (enterprises, public organisations, citizens, etc.) in the promotion of the region’s image and, consequently, in the region’s tourism marketing. The second one has the same logic but is more complicated, since it is related to the external environment of Kainuu. The data are derived from the INTERREG IIIC project CultMark (Cultural Heritage, Local Identity and Place Marketing for Sustainable Development) that was in operation in five European places (Nea Ionia, Magnesia-Greece – which was the lead partner – Chester-UK, Rostock/TLM-Germany, Kainuu-Finland, Pafos-Cyprus) from the beginning of 2004 till the end of 2006.

Suggested Citation

  • Deffner, Alex & Metaxas, Theodore, 2008. "What are public relations doing in a ‘place’ like place marketing? a proposed public relations plan (PRP) for the region of Kainuu, Finland," MPRA Paper 42300, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:42300
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/42300/1/MPRA_paper_42300.pdf
    File Function: original version
    Download Restriction: no

    Other versions of this item:

    More about this item

    Keywords

    Public Relations Plan; economic developement; Kainuu;

    JEL classification:

    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:42300. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter) or (Rebekah McClure). General contact details of provider: http://edirc.repec.org/data/vfmunde.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.