What are public relations doing in a ‘place’ like place marketing? a proposed public relations plan (PRP) for the region of Kainuu, Finland
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- Alex Deffner & Theodore Metaxas, 2010. "What Are Public Relations Doing In A 'Place' Like Place Marketing? A Proposed Public Relations Plan (Prp) For The Region Of Kainuu, Finland," World Scientific Book Chapters,in: Marketing And Management Sciences, chapter 52, pages 299-304 World Scientific Publishing Co. Pte. Ltd..
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KeywordsPublic Relations Plan; economic developement; Kainuu;
- R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
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