Doing business in China: tips for an outsider (lǎo wài)
As Western firms jostle to exploit the opportunities that the world’s largest and fastest-growing economy can provide, there is a recognised need for caution, timely advice and sage wisdom.Our review seeks to make its contribution against this backdrop. Using an interpretive framework that incorporates culture, philosophy, history, strategy and relationships, we seek to answer the “why” behind Chinese business rather than the “what” and “how.”
|Date of creation:||10 Dec 2009|
|Date of revision:|
|Publication status:||Published in China Review International 1.16(2010): pp. 1-28|
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