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International Trade And Business Practices: A Comparative Attempt In The Apparel Market


  • Kavvadia, Helen


The apparel industry is an important branch of Greek manufacturing, with a significant contribution to GDP, employment and exports. Greek companies have established production facilities in the Balkan countries, as a way to improve competitiveness by reducing production costs. Competition, however, is not based on production costs alone. A comparative analysis of three successful international companies is reviewed in this paper, as an attempt to shed light in non-production cost aspects. The methodology used could be also by Greek companies.

Suggested Citation

  • Kavvadia, Helen, 2012. "International Trade And Business Practices: A Comparative Attempt In The Apparel Market," MPRA Paper 38364, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:38364

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    Balkans; Greek manufacturing; Apparel industry; Exports; Brands;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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