International Trade And Business Practices: A Comparative Attempt In The Apparel Market
The apparel industry is an important branch of Greek manufacturing, with a significant contribution to GDP, employment and exports. Greek companies have established production facilities in the Balkan countries, as a way to improve competitiveness by reducing production costs. Competition, however, is not based on production costs alone. A comparative analysis of three successful international companies is reviewed in this paper, as an attempt to shed light in non-production cost aspects. The methodology used could be also by Greek companies.
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