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Aplikácia log-lineárnej analýzy v marketingovom výskume
[Application of log-linear analysis in marketing research]

Author

Listed:
  • Litavcová, Eva
  • Butoracová Šindleryová, Ivana

Abstract

The aim of the article is to point out the possibility of application of log-linear analysis within the research of hidden relations of data. We use real data gained from the marketing research, which was based on the identification of educational institution communication policy tools in order to define the perception of further education need in relation to the value of education from the point of motivation.

Suggested Citation

  • Litavcová, Eva & Butoracová Šindleryová, Ivana, 2009. "Aplikácia log-lineárnej analýzy v marketingovom výskume [Application of log-linear analysis in marketing research]," MPRA Paper 20260, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:20260
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    More about this item

    Keywords

    log-lineárna analýza; štatistická metóda; komunikačný marketingový mix;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments

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