IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/19561.html
   My bibliography  Save this paper

Using Google Analytics for measuring inlinks effectiveness

Author

Listed:
  • Plaza, Beatriz

Abstract

The aim of this brief communication is to develop a tracking methodology to analyse the effectiveness of inlink visits (return visit behaviour and length of sessions). In other words, how deep do inlink visitors navigate into the website? Do all inlinks perform the same? This paper addresses these questions by time series analysis of Google Analytics data, with a methodology developed by Plaza (2009). The importance of this article is not the particular website but the methodology tested to arrive at these results, an experiment that could be repeated with different websites.

Suggested Citation

  • Plaza, Beatriz, 2009. "Using Google Analytics for measuring inlinks effectiveness," MPRA Paper 19561, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:19561
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/19561/1/MPRA_paper_19561.pdf
    File Function: original version
    Download Restriction: no
    File URL: https://mpra.ub.uni-muenchen.de/19676/3/MPRA_paper_19676.pdf
    File Function: revised version
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pakkala, H. & Presser, K. & Christensen, T., 2012. "Using Google Analytics to measure visitor statistics: The case of food composition websites," International Journal of Information Management, Elsevier, vol. 32(6), pages 504-512.

    More about this item

    Keywords

    Web analytics; Online marketing; E-commerce; Wikipedia links.;
    All these keywords.

    JEL classification:

    • C0 - Mathematical and Quantitative Methods - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:19561. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.