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Using Google Analytics for measuring inlinks effectiveness


  • Plaza, Beatriz


The aim of this brief communication is to develop a tracking methodology to analyse the effectiveness of inlink visits (return visit behaviour and length of sessions). In other words, how deep do inlink visitors navigate into the website? Do all inlinks perform the same? This paper addresses these questions by time series analysis of Google Analytics data, with a methodology developed by Plaza (2009). The importance of this article is not the particular website but the methodology tested to arrive at these results, an experiment that could be repeated with different websites.

Suggested Citation

  • Plaza, Beatriz, 2009. "Using Google Analytics for measuring inlinks effectiveness," MPRA Paper 19561, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:19561

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    References listed on IDEAS

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    More about this item


    Web analytics; Online marketing; E-commerce; Wikipedia links.;

    JEL classification:

    • C0 - Mathematical and Quantitative Methods - - General


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