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The Awareness Level of CRM in Czech Production Organizations and Services


  • Starzyczná, Halina
  • Pellešová, Pavlína


CRM has noted the dizzying career in last years, though it happens, that it is often connected only with the computer program. The management of customer relationship is the something more important in reality. It is the philosophy of new marketing conception. That is the reason too, why many managers think about CRM. We chose from made primary research the most substantial questions, which make possible to find out, how Czech organizations understand CRM and what experiences they have with CRM.

Suggested Citation

  • Starzyczná, Halina & Pellešová, Pavlína, 2007. "The Awareness Level of CRM in Czech Production Organizations and Services," MPRA Paper 12291, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:12291

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    More about this item


    CRM; organizations in production; organizations in services; awareness level of CRM; Priorities of requirements in CRM; current situation;

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups


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