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Contemporary Change Management Practices and Its Relevance: Application of Maybank

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  • Ullah, Nazim

Abstract

The aim of the study is to analyzes and evaluates the application of contemporary change management practices and its relevance to a Malaysian bank, especially Malayan Banking Berhad. Three selected models namely Lewin, Three-step model, Bullock and Batten Planned Change, and Kotter’s Eight-Step Model are applied. The findings show that to be the leader in the region as well, Maybank needs to manage the people and change the organization accordingly. To the point, they have to divide the corporate strategy into short-term, medium-term, and long-term so that they can implement their action more promptly and get the outcome immediately. Policy recommendations are addressed.

Suggested Citation

  • Ullah, Nazim, 2021. "Contemporary Change Management Practices and Its Relevance: Application of Maybank," MPRA Paper 108716, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:108716
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    File URL: https://mpra.ub.uni-muenchen.de/108716/1/MPRA_paper_108716.pdf
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    References listed on IDEAS

    as
    1. V.K. Gupta, 2012. "Flexible strategic framework for managing forces of continuity and change in supply chain management of fast food (quick service restaurant) industry," International Journal of Business Continuity and Risk Management, Inderscience Enterprises Ltd, vol. 3(2), pages 148-166.
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    More about this item

    Keywords

    Management practices; Lewin; Three-step model; Bullock and Batten Planned Change; and Kotter’s Eight-Step Model; Malayan Banking Berhad;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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