IDEAS home Printed from https://ideas.repec.org/p/pes/wpaper/2013no1.html
   My bibliography  Save this paper

Marketing Self-diagnostic Tool for SMEs - Assumptions of the Project

Author

Listed:
  • Piotr Werynski

    (Silesian University of Technology)

Abstract

The aim of the author is to present methodological approaches used to study the socio-economic sector of micro, small and medium-sized companies of plans for a quasi-experimental testing tool (Marketing self-diagnostic tool ) constructed for the diagnosis and self-diagnosis of individual attitudes, knowledge, skills and needs in the field marketing innovation and marketing innovation MSME entrepreneurs. The study was carried out using a triangulation approach to the methods, sources, researchers, cognitive perspectives. They took place in the framework of the project POKL: "The matrix for innovative entrepreneurship", carried out by the Department of Applied Social Sciences, Silesian University of Technology. The project concerns the issue of marketing innovation and innovation in marketing in 6 dimensions: competencies, perception of environment, customer orientation, awareness of the created brand, processes and strategies, pro-innovative trends and actions.

Suggested Citation

  • Piotr Werynski, 2013. "Marketing Self-diagnostic Tool for SMEs - Assumptions of the Project," Working Papers 1/2013, Institute of Economic Research, revised May 2013.
  • Handle: RePEc:pes:wpaper:2013:no1
    as

    Download full text from publisher

    File URL: http://www.badania-gospodarcze.pl/images/Working_Papers/2013_No_1.pdf
    File Function: First version, 2013
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    innovations in marketing; marketing needs; business relationship with the scientific community; branding awareness; marketing strategies;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pes:wpaper:2013:no1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adam P. Balcerzak (email available below). General contact details of provider: https://edirc.repec.org/data/ibgtopl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.