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Power Struggle in the Distribution Channel: Case of the French Supermarkets

Author

Listed:
  • Roland Sabatier

    (Groupe ESC Pau)

  • Faizul Huq

    (Ohio University - Athens, Ohio, US)

  • Anne Nelson

    (Groupe ESC Pau)

Abstract

An area of emerging research is managing a multi-product and multi-echelon supply chain. This paper will begin an investigation of one component of this: the power struggle in the distribution channel. Shift in the balance of power in the distribution channel from the manufacturer to the retailer has precipitated a power struggle. This struggle has prompted manufacturers to rethink their distribution strategy in the channel. The case of the French Supermarket chain is presented. A brief history of the French Supermarket chain and the consequences of their advent are discussed. A set of action alternatives are listed and described for the manufacturer/suppliers in the industry to help them gain some control in this power struggle. Plans for future research include the expansion of the study with quantifying methodology and inclusion of US and South American distribution channels' observations for comparison and contrasting to the French model.

Suggested Citation

  • Roland Sabatier & Faizul Huq & Anne Nelson, 2007. "Power Struggle in the Distribution Channel: Case of the French Supermarkets," Working Papers 0803, Groupe ESC Pau, Research Department, revised Jun 2007.
    • Handle: RePEc:pau:wpaper:0803
    as

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    File URL: https://www.esc-pau.fr/faculte-recherche/documents/cahiers/cahier_recherche8_escpau.pdf
    File Function: First version, 1996
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