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Determinants Of The Disposition To Imitate Or To Innovate


  • Ana Pérez-Luño

    () (Department of Business Administration, Universidad Pablo de Olavide)

  • Ramón Valle Cabrera

    () (Department of Business Administration, Universidad Pablo de Olavide)

  • Johan Wiklund

    () (Department of Business Administration, Jönköping Business School)


The aims of this paper are the following. Firstly, we delimitate the innovation and imitation concepts. Secondly, using Structural equation modeling method, we empirically test the impact of two dimensions of market and entrepreneurial orientations, respectively, on the decision to innovate or to imitate. Thirdly, we relate this decision with the company’s performance. Based on a survey of 304 companies, our empirical results support, on one hand, the view that proactivity is the most important determinant of the decision of weather to innovate or imitate. On the other hand, we find that the company’s performance is not conditioned by the decision of innovating or imitating, but is rather determined by the company’s proactivity and focus on customers.

Suggested Citation

  • Ana Pérez-Luño & Ramón Valle Cabrera & Johan Wiklund, 2008. "Determinants Of The Disposition To Imitate Or To Innovate," Working Papers 08.01, Universidad Pablo de Olavide, Department of Business Administration.
  • Handle: RePEc:pab:wpbsad:08.01

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