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Análisis metodológico del modelo de interacción espacial MCI

Author

Listed:
  • Amparo Baviera-Puig
  • Juan Buitrago-Vera
  • José Enrique Rodríguez-Barrio

Abstract

En la actualidad, la distribución comercial minorista se enfrenta a nuevos y crecientes retos. En estas empresas, la localización del establecimiento es crucial en su planificación comercial. De hecho, una estrategia de localización óptima puede llegar a convertirse en el elemento diferenciador frente a la competencia. Por este motivo, partiendo de un modelo basado en la teoría de la interacción espacial, se proponen mejoras del mismo desde un punto de vista metodológico. Los avances conseguidos son de tres tipos: 1) Método de calibración; 2) Ampliación del modelo integrando la organización espacial de las alternativas; 3) Valoración de la segmentación.

Suggested Citation

  • Amparo Baviera-Puig & Juan Buitrago-Vera & José Enrique Rodríguez-Barrio, 2012. "Análisis metodológico del modelo de interacción espacial MCI," DOCFRADIS Working Papers 1208, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2012.
  • Handle: RePEc:ovr:docfra:1208
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    File URL: http://www.catedrafundacionarecesdcuniovi.es/docs_trabajo/0000_np5qeo68dq_Docfradis_2012_08.pdf
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    More about this item

    Keywords

    Estrategia de localización; Modelo MCI; Distribución comercial minorista; Planificación comercial; Metodología;

    JEL classification:

    • C18 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Methodolical Issues: General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • R30 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - General

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