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A study of the failure of Panasonicfs plasma TV business

  • Takanori Nakano

    ()

    (Graduate School of Economics, Osaka University)

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    This study finds out one of the explanations about the failure of high technology business from the case analysis of Panasonicfs plasma TV business. By the in-depth historical survey of secondary information sources, this study shows that "authority of Kunio Nakamura", "idolization of Kunio Nakamura and plasma TV", and "persistence in a successful logic" disturbed the strategic change of Panasonic. Then this study concludes that a serious decrease in sensing ability by those three would be one of the major factors of the failure in high technology business.

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    File URL: http://www2.econ.osaka-u.ac.jp/library/global/dp/1404.pdf
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    Paper provided by Osaka University, Graduate School of Economics and Osaka School of International Public Policy (OSIPP) in its series Discussion Papers in Economics and Business with number 14-04.

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    Length: 54 pages
    Date of creation: Jan 2014
    Date of revision:
    Handle: RePEc:osk:wpaper:1404
    Contact details of provider: Web page: http://www.econ.osaka-u.ac.jp/
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