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A study of the failure of Panasonic fs plasma TV business


  • Takanori Nakano

    () (Graduate School of Economics, Osaka University)


This study finds out one of the explanations about the failure of high technology business from the case analysis of Panasonic fs plasma TV business. By the in-depth historical survey of secondary information sources, this study shows that "authority of Kunio Nakamura", "idolization of Kunio Nakamura and plasma TV", and "persistence in a successful logic" disturbed the strategic change of Panasonic. Then this study concludes that a serious decrease in sensing ability by those three would be one of the major factors of the failure in high technology business.

Suggested Citation

  • Takanori Nakano, 2014. "A study of the failure of Panasonic fs plasma TV business," Discussion Papers in Economics and Business 14-04, Osaka University, Graduate School of Economics and Osaka School of International Public Policy (OSIPP).
  • Handle: RePEc:osk:wpaper:1404

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    authority; idolization; persistent thought; sensing ability;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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