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Kinerja Karyawan Dalam Mengembangkan Bisnis Periklanan

Author

Listed:
  • , Nurminingsih
  • Hidayat, Cipta Nur

Abstract

Dalam buku ini membahas mengenai pengaruh kepemimpinan, budaya organisasi dan motivasi terhadap kinerja karyawan dalam Mengembangkan Bisnis Periklanan pada PT Bangun Selaras. PT Bangun Selaras adalah perusahaan yang bergerak dalam bidang advertising atau reklame, jasa konstruksi, elektrikal atau mekanikal dan interior contractor. PT Bangun Selaras memanjakan pelanggan dan memberikan layanan advertising satu atap yang terbaik dari ide, perencanaan gambar, produksi, instalasi sampai pajak reklame. Hasil kajian menunjukkan bahwa kepemimpinan memiliki pengaruh dan signifikan terhadap Kinerja, budaya organsiasi memiliki pengaruh dan signifkan terhadap kinerja karyawan, motivasi memiliki pengaruh dan signifikan terhadap kinerja karyawan. Sebaiknya pimpinan perusahaan perlu mempertahanakan dan meningkatkan kinerja karyawan dengan memikirkan strategi dan identifikasi proses bisnis dalam kondisi covid-19, bergerak cepat dalam mengambil peluang pasar yang memberikan keuntungan bagi perusahaan dan dorongan internal dan eksternal agar kemampuan karyawan dapat memberikan kemampuan yang lebih baik

Suggested Citation

  • , Nurminingsih & Hidayat, Cipta Nur, 2021. "Kinerja Karyawan Dalam Mengembangkan Bisnis Periklanan," Thesis Commons gp5cu, Center for Open Science.
    • Handle: RePEc:osf:thesis:gp5cu
    DOI: 10.31219/osf.io/gp5cu
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