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Analisis Pengaruh Peningkatan Biaya Pembayaran Tagihan Air Bulanan Terhadap Kepuasan Konsumen Pada Perusahaan Daerah Air Minum Saumlaki (Pdam)

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  • Nusnarera, Karel Gaus Basar

Abstract

Penelitian ini bertujuan untuk menguji secara empiris pengaruh langsung atau tidak langsung dari 2 (dua) variabel yaitu : Peningkatan Biaya Pembayaran dan Kepuasan Konsumen, penelitian ini menggunakan data yang diperoleh dari Bank Perusahan Daerah Air Minum Saumlaki (PDAM) Kabupaten Maluku Tenggara Barat melalui Metode Purposive Sampling. Dari total kuisioner yang sebarkan sebanyak 101 kuisioner semuanya terisi dan dikembalikan, sampel yang di ambil adalah Konsumen Pengguna air bersi pada Perusahan Daerah Air Minum Saumlaki (PDAM) Kabupaten Maluku Tenggara Barat di Kota Saumlaki. Metode analisis yang yang digunakan adalah Uji Validitas dan Uji Reliabilitas, serta Pengujian Hipotesis yang dilakukan dengan menggunakan analisis Regresi Sederhana. Hasil penelitian menunjukan bahwa Peningkatan Biaya Pembayaran berpengaruh sangat signifikan positif terhadap kepuasan konsumen.

Suggested Citation

  • Nusnarera, Karel Gaus Basar, 2020. "Analisis Pengaruh Peningkatan Biaya Pembayaran Tagihan Air Bulanan Terhadap Kepuasan Konsumen Pada Perusahaan Daerah Air Minum Saumlaki (Pdam)," Thesis Commons 5bhx7, Center for Open Science.
  • Handle: RePEc:osf:thesis:5bhx7
    DOI: 10.31219/osf.io/5bhx7
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