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The Self-Beneficial System of Trade: A Systematic Framework Describing Human Motivation

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  • Morel, Christopher

Abstract

This paper will explore and explain the Self-Beneficial System of Trade, also known as the SBST. The Self-Beneficial System of Trade is an original systematic framework whose purpose is to describe human motivation. The implications of the SBST are clear descriptions of the strategies used to motivate people into selecting a specific option. This paper will focus on techniques practiced by companies to persuade customers into purchasing their goods and services. These strategies are derived by manipulating the mathematical relationships of the elements within the proposed system, which then have real-world implications for marketers, managers, psychologists, sociologists, and many other situations where human motivation plays a role.

Suggested Citation

  • Morel, Christopher, 2019. "The Self-Beneficial System of Trade: A Systematic Framework Describing Human Motivation," SocArXiv vapje, Center for Open Science.
    • Handle: RePEc:osf:socarx:vapje
    DOI: 10.31219/osf.io/vapje
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