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РЕГИОНАЛЬНЫЕ ОНЛАЙН-ПЛОЩАДКИ ОБЪЯВЛЕНИЙ КАК ДРАЙВЕР ПРЕДПРИНИМАТЕЛЬСТВА: ВЛИЯНИЕ НА ТРАНЗАКЦИОННЫЕ ИЗДЕРЖКИ, ЗАНЯТОСТЬ И ФОРМАЛИЗАЦИЮ БИЗНЕСА (Regional Online Classifieds Platforms as a Driver of Entrepreneurship: Impact on Transaction Costs, Employment, and Business Formalization)

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  • Mustafin, Damir

Abstract

. The purpose of this study is to comprehensively analyze the impact of regional online classifieds platforms on entrepreneurship development in Russian regions. This research is conducted through the lens of reducing transaction costs, stimulating employment, and formalizing business. The main findings of the study show that active use of online classifieds platforms reduces transaction costs by 23-37%, contributes to the creation of additional jobs, and encourages entrepreneurs to transition from the informal sector to the legal one. The findings confirm the significant role of digital platforms in transforming the regional entrepreneurial ecosystem and shaping new business models. Keywords: online classifieds, transaction costs, regional entrepreneurship, digitalization of the economy, business formalization, employment, e-commerce, small business.

Suggested Citation

  • Mustafin, Damir, 2026. "РЕГИОНАЛЬНЫЕ ОНЛАЙН-ПЛОЩАДКИ ОБЪЯВЛЕНИЙ КАК ДРАЙВЕР ПРЕДПРИНИМАТЕЛЬСТВА: ВЛИЯНИЕ НА ТРАНЗАКЦИОННЫЕ ИЗДЕРЖКИ, ЗАНЯТОСТЬ И ФОРМАЛИЗАЦИЮ БИЗНЕСА (Regional Online Classifieds Platforms as a Driver of Entrepreneurship: Impact on Transaction Costs, Employm," SocArXiv 75vxt_v1, Center for Open Science.
    • Handle: RePEc:osf:socarx:75vxt_v1
    DOI: 10.31219/osf.io/75vxt_v1
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