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Mengelola Disruption Pada Industri Otomotif

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  • Panggabean, Angelita Nauli

Abstract

Perkembangan teknologi dan kebutuhan untuk menemukan solusi yang berkelanjutan, industri otomotif telah mengalami perubahan atau momen inovasi. Sejumlah perusahaan baru menciptakan hal baru dalam industri, seperti kendaaraan mengemudi sendiri (self-driven) dan juga kendaraan listrik. Tujuan karya tulis ini adalah untuk melihat bagaimana gangguan atau disrupsi dapat dikelola. Dalam mencapai tujuan, penulis menggunakan metode tinjuan pustaka, dimana penulis mengumpulkan dan mempelajari jurnal-jurnal, baik internasional maupun nasional dari berbagai sumber di internet. Kesimpulan, secara singkat, disrupsi adalah dikelola dengan tiga langkah, antara lain Langkah pertama adalah memprediksi dampak model bisnis baru yang mengganggu, kedua memperkirakan berapa banyak konsumen yang dapat pindah ke produk baru, dan, langkah ketiga adalah memperluas analisis dampak model bisnis yang mengganggu ke sektor terkait lainnya.

Suggested Citation

  • Panggabean, Angelita Nauli, 2022. "Mengelola Disruption Pada Industri Otomotif," OSF Preprints zkjd9, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:zkjd9
    DOI: 10.31219/osf.io/zkjd9
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