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Iklan, gaya hidup dan waktu senggang

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  • , Lisda

Abstract

Iklan mengandung persuasi yang memenangkan hati dan pikiran konsumen,setidaknya mengalihkan atau menguatkanpreferensi konsumen. Persuasi tersebut bisa melalui propaganda yang digunakan sebagai bahasa iklan dimana konsep propaganda di masa media mainstream dan media sosial tetap berlaku bagi iklan di medium digital. Bahasa persuasi dalam iklan sebagai bentuk dan teknik yang untuk memberikan keuntungan, menjelaskan persaingan produk, dan membentuk kualitas produk

Suggested Citation

  • , Lisda, 2022. "Iklan, gaya hidup dan waktu senggang," OSF Preprints zjfy5, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:zjfy5
    DOI: 10.31219/osf.io/zjfy5
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