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Menganalisis pasar dan perilaku konsumen

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  • Khaerani, Siti Fadhilah

Abstract

Pasar konsumen adalah pasar yang dimana pembelinya adalah individual yang membeli produk untuk digunakan atau disewakan.Tujuan pemasaran adalah memenuhi dan memuaskan kebutuhan dan rangsangan serta keinginan pelanggan sasaran.Bidang ilmu perilaku konsumen memepelajari bagaimana individu, kelompok, dan organisasi memilih, membeli, memakai, serta memanfaatkan barang, jasa, gagasan, atau pengalaman dalam rangka memuaskan kebutuhan dan hasrat mereka

Suggested Citation

  • Khaerani, Siti Fadhilah, 2022. "Menganalisis pasar dan perilaku konsumen," OSF Preprints ze5bh, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ze5bh
    DOI: 10.31219/osf.io/ze5bh
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