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Pasar dan Pemasaran

Author

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  • K, Khelvin.

Abstract

Pasar adalah tempat terjadinya transaksi jual beli (penjualan dan pembelian) yang dilakukan oleh penjual dan pembeli yang terjadi pada waktu dan tempat tertentu. Sedangkan pemasaran adalah sebagai suatu proses sosial dan managerial yang membuat individu dan kelompok memperoleh apa yang mereka butuhkan dan inginkan lewat penciptaan dan pertukaran timbal balik produk dan nilai dengan orang lain. Istilah kata pasar dan pemasaran sering sekali dimanapun banyak kita dengar dan kita jumpai. Pasar menurut dalam arti sempit adalah suatu tempat pertemuan penjual dan pembeli untuk melakukan transaksi jual dan jasa. Disamping adanya pasar ada juga pemasaran, pemasaran adalah salah satu kegiatan dalam perekonomian yang membantu dalam menciptakan nilai ekonomi. Nilai ekonomi itu sendiri menentukan harga barang dan jasa. Hubungan antara pasar dan pemasaran sangat berkaitan antara penjual dan pembeli.

Suggested Citation

  • K, Khelvin., 2021. "Pasar dan Pemasaran," OSF Preprints z4vx3, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:z4vx3
    DOI: 10.31219/osf.io/z4vx3
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