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Analisis Model Bisnis Toys R Us

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  • Herman, Nicholas

Abstract

Bisnis mainan anak Toys "R" Us pada tahun 90-an ada di mana-mana mengalami kenaikan (rise). Namun sejak tahun 2018, industri mainan anak ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan kenaikan (rise) pada bisnis Toys "R" Us. Peneliti mengumpulkan data sekunder dengan metode studi literatur. Peneliti melaksanakan analisis dengan pendekatan business model yakni business model canvas, business pattern, business environment & value proposition canvas. Bisnis mainan anak pernah tren pertumbuhan dan sukses karena memiliki value proposition menjual brand mainan yang mudah diingat. Namun, bisnis mainan anak mengalami penurunan karena macro-economic trends munculnya tablet atau mainan elektronik yang mengakibatkan penjualan toko Toys R Us menurun. Studi merekomendasikan channels menjual melalui platfrom Amazon.

Suggested Citation

  • Herman, Nicholas, 2022. "Analisis Model Bisnis Toys R Us," OSF Preprints z2tfe, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:z2tfe
    DOI: 10.31219/osf.io/z2tfe
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