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Tugas Hijriani_90500120044 Manajemen Pemasaran (MEMBANGUN KEPUASAN PELANGGAN MELALUI MUTU, PELAYANAN, DAN NILAI)

Author

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  • payona, Bandong

Abstract

Nilai bagi pelanggan adalah selisih antara Nilai pelanggan total dan biaya pelanggan total. Nilai pelanggan total adalah sekumpulan manfaat yang di harapkan oleh pelanggan dari produk atau jasa tertentu. Biaya pelanggan total adalah sekumpulan biaya yang diharapkan oleh konsumen yang di keluarkan untuk mengevaluasi, mendapatkan, menggunakan dan membuang produk atau jasa.

Suggested Citation

  • payona, Bandong, 2022. "Tugas Hijriani_90500120044 Manajemen Pemasaran (MEMBANGUN KEPUASAN PELANGGAN MELALUI MUTU, PELAYANAN, DAN NILAI)," OSF Preprints yv87q, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:yv87q
    DOI: 10.31219/osf.io/yv87q
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