The Effect of Using Shopee Pay later on Student Consumptive Behavior

Currently, the use of online shopping applications is prevalent among the public. Both older adults, teenagers, and even children. Online shopping applications can save time, effort, and even costs. But only a few people are wise enough to shop online. Moreover, each application offers various conveniences that tempt consumers. For example, the Shopee application offers the Shopee Pay later feature. With this feature, the general public can easily buy goods but pay later in monthly installments and, of course, with an additional fee (interest). One of the intended marketing targets of this feature is students and university students. Students who are basically educated and generally still rely on pocket money from their parents should be able to control themselves in terms of consumption. However, it is common for students who already have their income. There is a need to research how much influence Shopee Pay later has on student consumptive behavior. This study uses a descriptive qualitative approach. The study's results explain that shop Pay later can influence student consumer behavior.