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Menganalisis Pasar Dan Perilaku Konsumen / Nasabah

Author

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  • Maharani, Whenny Amelya

Abstract

Perilaku Konsumen adalah perilaku konsumen yang ditunjukan melalui pencairan, pembelian,penggunaan,pengevaluasian, dan penentuan produk atau jasa yang mereka harapkan dapat memuaskan kebutuhan mereka. Memahai perilaku konsumen penting sekali bagi pengusaha, pemasar, maupun biro iklan. Pemahamamn mengenai begaimana dan mengapa konsumen melakukan keputusan pembeliannya akan dapat membantu pasar untuk membuat keputusan–keputusan yang tepat dalam menentukan strategi pemasarannya. Kata Kunci : Pemasaran, konsumen, perilaku konsumen

Suggested Citation

  • Maharani, Whenny Amelya, 2022. "Menganalisis Pasar Dan Perilaku Konsumen / Nasabah," OSF Preprints yr5sb, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:yr5sb
    DOI: 10.31219/osf.io/yr5sb
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