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Analisis Strategi Pengembangan Produk Usaha Sambelin Lampung Di Kota Bandar Lampung

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    Abstract

    Maraknya persaingan membuat perusahaan ingin memberikan keunggulan produk mereka, untuk itu perusahaan melakukan berbagai usaha agar dapat bertahan dalam menghadapi persaingan. Cara menghadapi persaing, perusahaan harus mempunyai strategi yang tepat sehingga dapat mengantisipasi dampak dari suatu kejadian serta mampu bertindak inovasi untuk mempertahankan dan meningkatkan kemampuan bersaing. Metode penelitiannya adalah Deskriptif. Sumber data yaitu data primer dan data sekunder. Metode pengumpulan data dengan cara kepustakaan dan penelitian lapangan menggunakan cara wawancara, observasi, dan dokumentasi. Data dianalisis menggunakan matriks IFE, EFE dan SWOT. Hasil penelitian menunjukkan kekuatan faktor internal yang mempengaruhi usaha Sambelin Lampung adalah keunggulan dalam hal rasa, keunggulan dalam hal penampilan, dan keunggulan dalam hal aroma. Kelemahan yang dimiliki oleh Sambelin Lampung kegiatan promosi yang belum meluas. Peluang adalah kosumen lebih menyukai makanan cepat saji. Sedangkan ancaman beredar produk sejenis dari pesaing.

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  • , 2021. "Analisis Strategi Pengembangan Produk Usaha Sambelin Lampung Di Kota Bandar Lampung," OSF Preprints yhn9b, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:yhn9b
    DOI: 10.31219/osf.io/yhn9b
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