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Pengaruh Store Atmosphere Dan Keragaman Produk Terhadap Keputusan Pembelian Pada Chandra Mini Market Way Halim

Author

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  • , defrizal
  • Febriansyah, Fauzi

Abstract

Tujuan dari penelitian ini adalah Untuk menganalisis pengaruh store atmosphere dan keragaman produk terhadap keputusan pembelian. Populasi penelitian ini adalah konsumen Chandra mini market Way Halim yang memiliki populasi berjumlah 3922 dan teknik sampling rumus slovin, maka ditentukan sampel dengan jumlah 98 orang responden. Sumber data adalah kuisioner online kepada konsumen chandra mini market Way Halim. Metode pengumpulan data yaitu data primer yang dilakukan dengan cara observasi, studi dokumentasi dan kuesioner. Hasil penelitian ini adalah Store Atmosphere mempunyai pengaruh positif signifikan terhadap Keputusan Pembelian pada Chandra Mini Market Way Halim. Artinya Store Atmosphere pada Chandra Mini Market Way Halim sudah baik. Keragaman Produk mempunyai pengaruh positif signifikan terhadap Keputusan Pembelian pada Chandra Mini Market Way Halim. Artinya Keragaman produk Chandra Mini Market Way Halim sudah baik. Store Atmosphere dan Keragaman Produk mempunyai pengaruh positif dan signifikan secara bersama-sama terhadap Keputusan Pembelian pada Chandra Mini Market Way Halim. Artinya Store Atmosphere dan Keragaman Produk pada Chandra Mini Market Way Halim sudah baik.

Suggested Citation

  • , defrizal & Febriansyah, Fauzi, 2021. "Pengaruh Store Atmosphere Dan Keragaman Produk Terhadap Keputusan Pembelian Pada Chandra Mini Market Way Halim," OSF Preprints ya3u4, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ya3u4
    DOI: 10.31219/osf.io/ya3u4
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