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Strategi Pasar Dan Pemasaran

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  • , Muhajrajasfar@gmail.com Muhajra Jasfar

Abstract

Strategi pemasaran dirancang untuk menentukan arah, tujuan pemasaran dalam bisnis yang berkaitan dengan keputusan segmentasi pasar, identifikasi pasar sasaran, penempatan posisi dan unsur–unsur bauran pemasaran. Penelitian ini bertujuan untuk mengetahui cara menentukan strategi pemasaran yang meliputi segmentasi pasar, target pasar, penempatan posisi, produk, harga, distribusi/tempat, dan strategi promosi.

Suggested Citation

  • , Muhajrajasfar@gmail.com Muhajra Jasfar, 2021. "Strategi Pasar Dan Pemasaran," OSF Preprints y6c7w, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:y6c7w
    DOI: 10.31219/osf.io/y6c7w
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