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Strategi Pemasaran Tabungan Pada Pt. Bank Perkreditan Rakyat Rangking Aur

Author

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  • Rahayu, Putri Gusti
  • Tanjung, Mariani St.B

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui lebih jauh Strategi Pemasaran Tabungan Pada PT. Bank Prekreditan Rakyat Rangkiang Aur. Metode Analisa Data yang digunakan metode analisa kualitatif sebagai metode penelitian yang menjelaskan secara deskriptif mengenai Pemasaran Tabungan Pada PT. Bank Prekreditan Rakyat Rangkiang Aur. Kesimpulan 1) Dengan strategi pemasaran yang terencana dan terarah maka PT. BPR Rangkiang Aur melakukan kebijaksanaan dalam pemasaran dengan menggunakan strategi pemasaran yang meliputi tentang Produk, Price, Place, Promotion, People, Proces, Customer Service. Serta tingkat suku bunga yang sesuai dengan ketentuan yang berlaku dan memberikan undian berhadiah sebagai bagian dari promosi. 2) PT. BPR Rangkiang Aur melakukan Promosi jenis periklanan dalam bentuk brosur-brosur, pemasangan spanduk dan pemasangan baliho, serta souvenir-sovenir pada nasabah guna meningkatkan penabung dan jumlah tabungan.

Suggested Citation

  • Rahayu, Putri Gusti & Tanjung, Mariani St.B, 2019. "Strategi Pemasaran Tabungan Pada Pt. Bank Perkreditan Rakyat Rangking Aur," OSF Preprints xvyc8, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:xvyc8
    DOI: 10.31219/osf.io/xvyc8
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