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Mengulas Bisnis Waralaba

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  • Pradana, Adian Arya

Abstract

Bedasarkan definisinya, waralaba atau franchise is a form of business organization in which a firm that already has a successful product or service (franchisor) licenses its trademark and method of doing business to other businesses (franchisees) in exchange for an initial franchise fee and an ongoing royalty (Barringer., 2020). Lalu, berdasarkan Permendag No. 71 Tahun 2019, bisnis waralaba adalah hak khusus yang dimiliki oleh orang perseorangan atau badan usaha terhadap sistem bisnis dengan ciri khas usaha dalam rangka memasarkan barang dan/atau jasa yang telah terbukti berhasil dan dapat dimanfaatkan dan/atau digunakan oleh pihak lain berdasarkan Perjanjian Waralaba.

Suggested Citation

  • Pradana, Adian Arya, 2023. "Mengulas Bisnis Waralaba," OSF Preprints xjwb9, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:xjwb9
    DOI: 10.31219/osf.io/xjwb9
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