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E-Service Quality and Corporate Image on Customer Perception

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  • Nugraha, Putu Pradipta Widya

Abstract

Kemajuan teknologi berkembang pesat sehingga perusahaan harus mengambil langkah agar bertahan di antara pesaingnya. Langkah yang dapat dilakukan adalah dengan menerapkan teknologi pada setiap proses bisnisnya. Ada 5 dimensi dalam membangun citra perusahaan yaitu identitas perusahaan, reputasi, kualitas perusahaan, kualitas fisik, dan kuailitas interaktif

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  • Nugraha, Putu Pradipta Widya, 2021. "E-Service Quality and Corporate Image on Customer Perception," OSF Preprints xebd6, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:xebd6
    DOI: 10.31219/osf.io/xebd6
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