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Belajar dari Model Bisnis Ulasan Yelp

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  • Pitaloka, Ramila

Abstract

Bisnis digital ulasan Yelp pada tahun 90-an mengalami kenaikan (rise). Namun seiring berjalannya waktu, industri digital ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan kenaikan (rise) pada bisnis ulasan Yelp. Studi ini menggunakan studi kasus jamak pada bisnis ulasan yelp yang bergerak di bidang kuliner industri digital dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis ulasan yelp pernah tren pertumbuhan dan sukses karena memiliki value proposition membantu usaha kecil, pembuat konten dan pengguna dalam daftar, penemuan, promosi serta pendapatan tambahan. Namun, bisnis ulasan yelp mengalami penurunan karena channels banyak sistem yang belum terkelola dengan baik dan jangkauan pasar belum terlalu luas. Studi merekomendasikan key trends menyesuikan trend dengan perkembangan industri 4.0.

Suggested Citation

  • Pitaloka, Ramila, 2022. "Belajar dari Model Bisnis Ulasan Yelp," OSF Preprints x9zqe, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:x9zqe
    DOI: 10.31219/osf.io/x9zqe
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