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Konsep Dasar Manajemen Pemasaran

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  • Nur, Faika

Abstract

Pada pokoknya, manajemen itu terdiri atas perancangan dan pelaksanaan rencanarencana. Fungsi pertama yang harus dilakukan oleh manajer adlah fungsi perencanaan. Untuk membuat perencanaan jangka panjang,ia harus menyediakan banyak waktu. Oleh karena itu, ia harus mendelegasikan keputusan-keputusannya yang rutin dilakukan setiap hari kepada para bawahan. Bagi perusahaan yang penjualannya sangat berfluktuasi harus lebih matang dalam membuat rencananya.

Suggested Citation

  • Nur, Faika, 2022. "Konsep Dasar Manajemen Pemasaran," OSF Preprints x987q, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:x987q
    DOI: 10.31219/osf.io/x987q
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