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Pengkajian Konsep Orientasi Pasar

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  • Suprayitno, Eddi

    (Universitas Islam Sumatera Utara)

Abstract

Market orientation is an implementation of marketing concept. Despite market orientation concept can be approached through market driven and driving market approaches, the constructs develop the concepts still reflect the market driven. This article tries to sinergize market orientation concept to customer learning in order to make the operationalization more effective. customer learning is synthesize result of market driven and driving market approaches, learning theory, and perception as precursor of behavior

Suggested Citation

  • Suprayitno, Eddi, 2011. "Pengkajian Konsep Orientasi Pasar," OSF Preprints wynb9, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:wynb9
    DOI: 10.31219/osf.io/wynb9
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