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Determinant factors influencing people to use motorcycle taxi online services using the Analytical Hierarchy Process

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Listed:
  • Raco, Jozef
  • Raton, Yulius
  • Taroreh, Frankie
  • Muaja, Octavianus

Abstract

The advancement of technology and Smartphone applications offers a lot of opportunities and challenges for companies to increase their market share. Through this technology and its application, companies such as transportation industries can make a lot of money and bring their products and services closer, faster and more easily to customers. In addition the customers can gain access to companies’ services and products on time. On the other hand the advancement of Smartphone technology disrupts the common transportation business practices. Communication and negotiation are becoming more virtual. This technology brings about huge benefits to both customers and companies. However the same technology causes a huge problem especially to other transportation companies as they might lose market if they do not use it. This technology helps many transportation industries to make business innovations such as offering lower prices, faster services and deliveries. This research focuses on transportation companies, specifically motorcycle taxis with online booking, which use a Smartphone application. In Manado Indonesia there are three popular motorcycle taxi online companies that use a Smartphone online application, which are Gojek, Grab and Uber. A lot of people use an online motorcycle taxi rather than public transportation because of its convenience, affordable price, safety and speed compared to local public transport. This study aims to find out the determinant factors that influence people to use motorcycle taxi online services. This research is going to reveal the favorite motorcycle taxi online company and its criteria based on respondents’ perspectives. This paper will use the Analytical Hierarchy Process both for data gathering and data analysis. The research findings will contribute to the local government in formulating laws and policies specifically on motorcycle taxi online service.

Suggested Citation

  • Raco, Jozef & Raton, Yulius & Taroreh, Frankie & Muaja, Octavianus, 2018. "Determinant factors influencing people to use motorcycle taxi online services using the Analytical Hierarchy Process," OSF Preprints wxvrn, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:wxvrn
    DOI: 10.31219/osf.io/wxvrn
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