IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/wqjfh.html
   My bibliography  Save this paper

Membangun Kepuasan Pelanggan Melalui Mutu, Pelayanan, dan Nilai

Author

Listed:
  • , Muhajir

Abstract

Nilai penjualan produk ditentukan oleh bagaimana melakukan pelayanan yang optimal terhadap pelanggan, untuk menjaga kepuasan kepada pelanggan adalah dengan menjaga kualitas dari produk yang akan dijual. Kualitas pelayanan merupakan tingkat keunggulan yang diharapkan dan pengendalian atas tingkat keunggulan tersebut untuk memenuhi harapan pelanggan. Kepuasan konsumen merupakan modal dasar untuk membentuk loyalitas yang bisa dijadikan sebagai salah satu senjata untuk menaikan keunggulan bersaing suatu perusahaan yang bergerak di sector jasa atau produk. Kepuasaan dan loyalitas pelanggan merupakan hal terpenting dalam menjalankan bisnis/usaha. Saat menjalankan bisnisnya perusahaan dituntut adanya kekuatan service yang diberikan kepada pelanggan. Oleh karena itu, kualitas pelayanan harus mendapat perhatian yang serius dari manajemen. Perhatian terhadap konsumen menjadi penting, dengan adanya upaya untuk mendengarkan suara konsumen dan kemudian membantunya untuk memformulasikan kebutuhannya.

Suggested Citation

  • , Muhajir, 2022. "Membangun Kepuasan Pelanggan Melalui Mutu, Pelayanan, dan Nilai," OSF Preprints wqjfh, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:wqjfh
    DOI: 10.31219/osf.io/wqjfh
    as

    Download full text from publisher

    File URL: https://osf.io/download/6265724464e02a13e0b46335/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/wqjfh?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:wqjfh. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.