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Analisis Strategi Pemasaran Terhadap Peningkatan Volume Penjualan Pada Pt. Sinar Galesong Makassar

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  • launtu, Ansir

Abstract

PT. Sinar Galesong Makassar experience of the sale degradation or equally sale of motor Suzuki with the type Smash in the year 2009 do not reach the goals, differing from year- previous year of PT. Ray of Galesong Makassar as formal dealer of motor Suzuki of exist in town Makassar master the motor market. This matter is triggered with the existence of emulation of globalization era claiming company party to run marketing strategy and ever improve the its service quality in order to reaching cutomer satisfaction. Decision taker very shall have knowledge the downhill cause it sum up the sale volume in the year 2009. This matter is not quit of perception to internal factor and factor eksternal. With the analysis SWOT will be known the : strength And weakness internally, opportunity and also threat externally To find the priority of marketing strategy applied in attainment of satisfaction of cutomer used by Value Analyse the Strategy. From result value analyse the inferential strategy that is : priority of marketing Strategy selected to increase service quality of at PT. Sinar Galesong Makassar Makassar. Parameter selected to in to comparing is determinant representing organizational performance key of competitor. From comparison result will be able to be known by the difference of result of calculation of among PT. Sinar Galesong Makassar by PT. Nusantara Surya Sakti as competitor coming near to mean the repair plan short-range, while difference which is long-range far

Suggested Citation

  • launtu, Ansir, 2020. "Analisis Strategi Pemasaran Terhadap Peningkatan Volume Penjualan Pada Pt. Sinar Galesong Makassar," OSF Preprints w7apb, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:w7apb
    DOI: 10.31219/osf.io/w7apb
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