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Analisis Following to Follower Instagram pada 6 Brand Sepatu Lokal dengan Kualitas Bagus dan Harga Terjangkau

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  • Gusmantoro, Tri Cahyo

Abstract

Instagram merupakan aplikasi sosial media yang diluncurkan oleh Facebook. Instagram menjadi tempat untuk menyampaikan pesan melalui foto dan video yang kreatif. Pengguna bisa mengambil foto dan/atau video, mengeditnya dengan berbagai tools dan filter, lalu mengunggahnya sekaligus di sosial media terpopuler ini. Aplikasi Instagram juga dapat dijadikan peluang bagi brand atau perusahaan sebagai platform social media marketing dikarenakan Instagram berpengaruh positif dan signifikan terhadap minat beli atau berbelanja. Sehingga dengan ini, Instagram mampu memberikan peluang yang sangat tinggi bagi perusahaan-perusahaan dalam melakukan digital marketing. Adapun 6 Brand Sepatu Lokal yang memanfaatkan Instagram sebagai platform marketing, yaitu : Ventela Shoes, Aerostreet, Wakai Indonesia, Eagle Shoes, Footstep Footwear, dan Tomkins Indonesia. Tujuan dari penelitian ini yaitu untuk menghitung kredibilitas dari performa akun Instagram 6 Brand Sepatu Lokal tersebut. Metode yang digunakan untuk penelitian ini yaitu metode eksploratif kuantitatif. Hasil dari penelitian ini menunjukkan bahwa brand Tomkins Indonesia mendapatkan peringkat pertama dan memiliki kredibilitas performa akun yang baik.

Suggested Citation

  • Gusmantoro, Tri Cahyo, 2021. "Analisis Following to Follower Instagram pada 6 Brand Sepatu Lokal dengan Kualitas Bagus dan Harga Terjangkau," OSF Preprints vdswc, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:vdswc
    DOI: 10.31219/osf.io/vdswc
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