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Strategi Membangun Kepuasan Pelanggan Melalui Mutu Pelayanan Dan Nilai

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  • Agnusia, Nur Adillah

Abstract

Kepuasan pelanggan adalah bagian yang berhubungan dengan penciptaan nilai pelanggan. Karena terciptanya kepuasan pelanggan berarti akan memberikan manfaat bagi perusahaan tersebut yaitu, diantaranya hubungan antara perusahaan dengan pelanggannya menjadi harmonis, memberikan dasar yang baik atau terciptanya kepuasan pelanggan serta membentuk suatu rekomendasi dari mulut ke mulut yang menguntungkan bagi perusahaan, sehingga timbul minat dari pelanggan untuk dapat membeli atau menggunakan jasa perusahaan tersebut. Nilai pelanggan merupakan persepsi pelanggan terhadap kualitas atau manfaat produk dan pengorbanan yang dilakukan lewat harga yang dibayarkan..

Suggested Citation

  • Agnusia, Nur Adillah, 2022. "Strategi Membangun Kepuasan Pelanggan Melalui Mutu Pelayanan Dan Nilai," OSF Preprints va4sn, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:va4sn
    DOI: 10.31219/osf.io/va4sn
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