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Aktivitas Pemasaran Produk Bank Pada Pt. Bank Perkreditan Rakyat (Bpr) Cempaka Mitra Nagari Padang

Author

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  • Putri, Vista Duhwi
  • Susanto, Romi

Abstract

The purpose of this study was to find out how the marketing activities of bank products of PT. BPR Cempaka Mitra Nagari Padang. The data used in this study is to directly interview the interested parties. The data collection techniques are by field studies and library studies. From research and discussion it can be concluded that the marketing activities carried out can be planned and directed so that the bank implements policies in collecting and channeling funds by creating good quality storage products, set interest rates in accordance with applicable regulations and strategic operational places, and facilitate the community by providing services owned by the bank.

Suggested Citation

  • Putri, Vista Duhwi & Susanto, Romi, 2019. "Aktivitas Pemasaran Produk Bank Pada Pt. Bank Perkreditan Rakyat (Bpr) Cempaka Mitra Nagari Padang," OSF Preprints v3kz4, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:v3kz4
    DOI: 10.31219/osf.io/v3kz4
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