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「書」中自有千里馬?企業經營臉書人才招募粉絲專頁 之動機、手法、困境與省思

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  • Huang, Tun-Chun

Abstract

More and more corporate recruiters are (or are interested in) using Facebook fan pages to achieve their recruitment goals. Despite research interest in social media recruitment has grown rapidly in recent years, many questions remain unanswered in the literature. Why and how do companies use Facebook fan pages as a recruitment channel? What are the challenges and opportunities faced by these companies? To answer these questions, qualitative evidence collected from 29 firms operating Facebook fan pages for recruitment purposes. Results of the present study are interpreted through the lens of an extended Technology Acceptance Model. First, we identified five key determinants of the organizational adoption of Facebook fan pages (i.e., low/zero cost, popularity, contagion, usability, and interactivity). In addition, instrumental and symbolic motives have driven firms to operate fan pages in different ways. Finally, challenges and possible solutions for running Facebook fan pages were discussed. Taken together, the present study depicts the status quo of social media recruitment in Taiwan and provides future research and practical suggestions for both academics and practitioners.

Suggested Citation

  • Huang, Tun-Chun, 2023. "「書」中自有千里馬?企業經營臉書人才招募粉絲專頁 之動機、手法、困境與省思," OSF Preprints uxcjr, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:uxcjr
    DOI: 10.31219/osf.io/uxcjr
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