Phenomenology As An Appropriate Method to Understand The Meaning of Entrepreneurship

Success in entrepreneurship is always assessed based on company performance and financial measures. While subjective assessment such as self-report measures is neglected. Success in entrepreneurship should be examined from the subjective perspective. It means looking at the values, perceptions, beliefs, assumption and ideas of the entrepreneurs themselves. In other words, researcher has to focus on lived-experience and and entrepreneurs' consciousness. An entrepreneur used to bring his or her own values and perceptions in it. A good method to understand the meaning of entrepreneurship is phenomenological method, which is part of qualitative method. The Phenomenological method derived from the philosophical thinking of Edmund Husserl and Martin Heidegger which stated that a phenomenon exist because of consciousness and experiences. Living experience is unique, subjective and contextual. This paper will present the importance of phenomenology as a method appropriate for this topic. It looks at the human lived experiences and examined comprehend explain the meanings and set aside any pre-judgments regarding the phenomena to avoid preconceptions. The presenter will discuss they way the phenomenological method works. This method will provide an intimate and in-depth meaning based on individual experience. This method will produce insights and findings, which in not available in other methods and helpful to study entrepreneurship