STRATEGIC ANALYSIS MODEL OF DETERMINANT IN MAKING COMPETITIVENESS (Study of tourism sector in Bandar Lampung)

The development in economics sector functionally has a strategic position rule in facing the globalization competition challenges because that rule is going to give the work chance and effort in any kind of sectors such as agriculture, forest and plantation, wheel and energy, industry and trade, tourism, transportation and telecommunication, and any others. One of the economy resources which have a high contribution and also be a priority in global challenges is tourism. The tourism sector is a development sector in the economy especially non-gasoline and oil which is expected giving big enough contribution toward country economy if it is done optimally (Ramaini, 1992: 99). The purpose of this research is to serve the concept and first research model in order to increase the societies’ perception in introducing variable, knowledge and societies’ interest toward tourism in Bandar Lampung and finally to increase the government performance in tourism sectors. The method in this research used survey technique which focused on questionnaire distributing technique, interview and observation toward academic and professional societies and entrepreneur societies and all societies who live in Bandar Lampung city. The descriptive research result showed that first introducing level and knowledge about tourism was not good enough. Societies Interest and Societies perception variables about tourism sector are good enough. Based on the research result can be concluded that there was a negative significant influence of introducing level and it must be increased. While the dominant factor influenced significantly toward perception variable were knowledge, interest, moderator and others. Analysis test result of Kai quadrate showed that between entrepreneur group, experts, and societies was found the perception differences about tourism sector.