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Metode Sosialisasi Produk Pada Rumah Zakat Cabang Makassar

Author

Listed:
  • , Samsul

    (Universitas Islam Negeri Alauddin Makassar)

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui implementasi sosialisasi produk (program) pada RZ Cabang Makassar serta bagaimana penerapannya pada masyarakat Kota Makassar dan kendala-kendala yang dihadapinya. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif. Hasil penelitian ini, ditemukan bahwa Lembaga Amil Zakat Nasional (LAZNAS) RZ Cabang Makassar dalam melakukan sosialisasi produk/program pada masyarakat, menggunakan metode-metode adaptasi (face to face) langsung dengan masyarakat. Adapun kendala-kendala yang dihadapi dalam implementasi sosialisasi produk (program) adalah sering terlambatnya dana zakat yang terkumpul dari muzakki dan masalah SDM Relawan sebagai pionir kreativitas RZ Cabang Makassar.

Suggested Citation

  • , Samsul, 2016. "Metode Sosialisasi Produk Pada Rumah Zakat Cabang Makassar," OSF Preprints uaz5s, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:uaz5s
    DOI: 10.31219/osf.io/uaz5s
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