IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/u9spe.html
   My bibliography  Save this paper

El uso de YouTube en la universidad española: Tendencias de gestión de los canales institucionales y descripción de contenidos

Author

Listed:
  • , AISDL

Abstract

Universities find in social media new ways of communicating and transmitting knowledge. In turn, audiovisual formats are popularized reaching all areas of our lives. As a result of both circumstances, YouTube, the social network par excellence in what concerns the broadcasting of audiovisual contents, becomes a usual instrument within the academic environment. This study describes the situation of the institutional channels that Spanish universities manage in this medium, while analyzing aspects related to the contents that are disseminated through them and with the documentary treatment they receive. Three research techniques were used for its elaboration: the observation, the survey and the evaluation. This has allowed, firstly, to examine the channels set up by the different academic institutions; secondly, to survey their managers and thirdly to develop a metadata evaluation model that has been applied to a sample composed by the most popular videos of different university profiles. The results reveal important differences between universities in terms of their activity in this network, while disclosing common tendencies regarding the use and management of the tool. With regard to the documentary treatment of resources, so important in a scenario saturated with content, various practices are identified that the institutions carry out in the description of the videos, finishing with some proposals aimed at improving them.

Suggested Citation

  • , Aisdl, 2017. "El uso de YouTube en la universidad española: Tendencias de gestión de los canales institucionales y descripción de contenidos," OSF Preprints u9spe, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:u9spe
    DOI: 10.31219/osf.io/u9spe
    as

    Download full text from publisher

    File URL: https://osf.io/download/5fbf95a2ab651801f3b10fe3/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/u9spe?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:u9spe. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.