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Pasar dan Pemasaran

Author

Listed:
  • Akbar, Muh.

Abstract

Dalam suatu pasar terdapat berbagai macam pembeli dengan kebutuhan dan perilaku yang berbeda-beda. Oleh karena itu, sangat sulit bagi suatu produk untuk menguasai pasar secara keseluruhan. Strategi yang umum ditempuh adalah memilih segmen pasar tertentu yang dapat memberikan kedudukan yang paling kuat bagi produk bersangkutan. Pemasaran merupakan fungsi usaha yang mengidentifikasi kebutuhan dan hasrat konsumen yang wajib dipuaskan oleh kegiatan tersebut, yang membuat alat pemuas kebutuhan, yang berupa barang atau jasa. mplementasi pemasaran merupakan proses yang membarui strategi serta planing pemasaran menjadi tindakan pemasaran buat mencapai target. adapun tahapan Implementasi strategi pemasaran (1) Persiapan implementasi, (2) Implementasi strategi pemasaran (3) Pengendalian kinerja pemasaran (4) Evaluasi kinerja pemasaran (5) dan Pengukuran kinerja pemasaran

Suggested Citation

  • Akbar, Muh., 2021. "Pasar dan Pemasaran," OSF Preprints tsqxr, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:tsqxr
    DOI: 10.31219/osf.io/tsqxr
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