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Analisis Rise and Fall pada Perusahaan Pakaian Victoria's Secret

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  • Azzahri, Ellina Fahra

Abstract

Bisnis pakaian dalam Victoria’s Secret pernah mengalami masa kenaikan (rise). Namun sejak tahun 2015, industri pakaian ini mengalami tren penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan kenaikan (rise) pada bisnis pakaian dalam victoria’s secret. Studi ini menggunakan studi kasus tunggal pada bisnis victoria’s secret yang bergerak di bidang fashion dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis pakaian dalam, baju tidur, olahraga dan body care ini pernah tren pertumbuhan dan sukses karena memiliki value proposition desain yang lebih up-to-date daripada brand lain. Namun, bisnis pakaian ini mengalami penurunan karena value proposition fashion show yang ditayangkan kurang diterima oleh masyarakat karena kurang mengikuti tren. Studi merekomendasikan customer relationship melakukan marketing dengan meningkatkan kualitas fashion show yang diadakan.

Suggested Citation

  • Azzahri, Ellina Fahra, 2022. "Analisis Rise and Fall pada Perusahaan Pakaian Victoria's Secret," OSF Preprints sn8yx, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:sn8yx
    DOI: 10.31219/osf.io/sn8yx
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