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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pedagang Pada Pengelolaan Ksu Pusat Grosir Butung Di Kota Makassar

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  • , Sumarsih

Abstract

Penelitian ini dilaksanakan pada Pengelolaan KSU Pusat Grosir Butung di Kota Makassar, dengan pertimbangan penulis lebih mudah dalam pengumpulan data, baik yang bersifat data primer maupun data sekunder. Hasil pengujian secara simultan atau bersama-sama menunjukkan variabel kehandalan,ketanggapan, empati, jaminan, dan tampilan fisik, berpengaruh positif dan signifikan terhadap kepuasan pedagang pada Pengelolaan KSU Pusat Grosir Butung di Kota Makassar. Selanjutnya hasil pengujian secara parsial menunjukkan bahwa variabel kehandalan, empati, dan jaminan berpengaruh signifikan terhadap kepuasan pedagang, sedangkan variabel ketanggapan, dan tampilan fisik berpengaruh tidak signifikan terhadap kepuasan pedagang. Dari ketiga kualitas pelayanan yang berpengaruh signifikan tersebut, ternyata variabel kehandalan yang mampu meningkatkan kepuasan pedagang pada Pengelolaan KSU Pusat Grosir Butung di Kota Makassar dibandingkan variabel lainnya.

Suggested Citation

  • , Sumarsih, 2019. "Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pedagang Pada Pengelolaan Ksu Pusat Grosir Butung Di Kota Makassar," OSF Preprints sd2yr, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:sd2yr
    DOI: 10.31219/osf.io/sd2yr
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